Friday 27 March 2015

Market Opportunities For Indian Agriculture Product Like Cocopeat

In today’s more integrated world economy, agricultural growth in India depends not only on raising productivity and increasing production, but on increasing the competitiveness of Indian agri products in the global market and expanding its market opportunities within the country.

Unless demand increases, Indian agri products cannot grow at a rate sufficient to
sustainable growth year on year. The accelerated economic growth in India in recent years might offer increased opportunities for agri products from domestic demand.
Promoting traditional agri product exports like the coir and cocopeat can lead to generate substantial overall income for farmers.

Increasing production of Agri products like coir and cocopeat seems to offer a promising avenue for the industry growth, given that India’s supply of many staple commodities like the coir does not meet its current demand.

However, the increasing productivity in the coir production without a increase in market demand would cause prices to fall; as a result, the producers would lose much of the benefit of increased productivity. Thus, changes outside the farm sector itself—reduced marketing costs, research and development and more standard or regulated pricing are required to provide sufficient market demand to support the industry growth.

Moreover, Indian Cocopeat exports faces new challenges from globalization, resulting in increased competition from Srilanka, Indonesia, Vietnam and other developing countries and wealthy countries with agricultural subsidies. Growing concentration and integration of international markets, as well as increasingly demanding standards in terms of quality and safety, pose additional challenges for cocopeat exports from India.

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