Friday 27 March 2015

Market Opportunities For Indian Agriculture Product Like Cocopeat

In today’s more integrated world economy, agricultural growth in India depends not only on raising productivity and increasing production, but on increasing the competitiveness of Indian agri products in the global market and expanding its market opportunities within the country.

Unless demand increases, Indian agri products cannot grow at a rate sufficient to
sustainable growth year on year. The accelerated economic growth in India in recent years might offer increased opportunities for agri products from domestic demand.
Promoting traditional agri product exports like the coir and cocopeat can lead to generate substantial overall income for farmers.

Increasing production of Agri products like coir and cocopeat seems to offer a promising avenue for the industry growth, given that India’s supply of many staple commodities like the coir does not meet its current demand.

However, the increasing productivity in the coir production without a increase in market demand would cause prices to fall; as a result, the producers would lose much of the benefit of increased productivity. Thus, changes outside the farm sector itself—reduced marketing costs, research and development and more standard or regulated pricing are required to provide sufficient market demand to support the industry growth.

Moreover, Indian Cocopeat exports faces new challenges from globalization, resulting in increased competition from Srilanka, Indonesia, Vietnam and other developing countries and wealthy countries with agricultural subsidies. Growing concentration and integration of international markets, as well as increasingly demanding standards in terms of quality and safety, pose additional challenges for cocopeat exports from India.

Tuesday 24 March 2015

What Brings Us To The Increased Importance Of Corporate Social Responsibility?

Most of you reading this will agree that you are managing in times of turbulence and accelerating change.  Globalisation of markets, consumer preferences, supply chains and financial flows are a few reason for this crisis

Increasing intensity of global competition, rapid technological changes are transforming markets.  Present day information technology makes it possible to decentralize decision-making without losing 'control' and to introduce more flexible and less hierarchical structures.

A shift from an industrial economy to a knowledge and information - based economy. Human capital is replacing financial capital as the most important strategic resource. Traditional concepts of work, of jobs, and of motivation are being challenged.

Around the communities, Changing value systems are seen making impacts.  As the world business environment changes, so do the requirements for success and competitiveness. Because of the changes at work, building deeper and more strategic relationships with customers, suppliers, employees, communities and  partners can become central to competitiveness and even survival.

Building these relationships can form the foundation for a new, progressive and people-centered business.

Sunday 22 March 2015

Indian Cocopeat Exports Forecast Unchanged

Current season not affected by last year crisis but will impact on next season’s exports

Cocopeat from india will see its 2014/15 export forecast remain unchanged despite the intense crisis the industry is facing and the drop in coconut yield and shortage of labour. It was initially feared that the crisis had caused widespread damage to the associate industries like coir and cocopeat exports from india. Tamilnadu, Kerala and Karnataka are the three major coconut cultivated regions.

Initial assessment showed no significant losses in quality or quantity to this season’s exports. In October 2014, the industry forecasted an 10 per increase over 2013/14.

“Overall as an industry cocopeat exports have been fortunate that impact has been relatively minimal. in a statement Boyce Agro said “As one of the largest exporter of cocopeat” we will continue to move forward to support growing consumer demand with a steady, year-round supply.”

Boyce Agro ships Cocopeat to more than 10 countries including Holland, Spain, Japan, Australia, China and Canada but the US is by far its largest export market.

Wednesday 18 March 2015

The Cocopeat of Kerala

Kerala is situated on the South West coast of India right beside Tamil Nadu.  The capital is Cochin with its bustling harbour lined with fishing nets and home to fishing boats of all shapes and sizes.

Much of the architecture has been influenced by the Chinese who traded along the coast leaving legacy of cooking pots similar to woks, cleavers and pickling jars.  As well as the Chinese, the abundance of spices in Kerala attracted the attentions of the early Phoenicians, Syrians, Egyptians, Greeks and Romans all of whom were happy just to trade and return home.  Fighting over the territory didnít begin until the late 15th Century when the British, Dutch, Portuguese and French tried to stake their claims to the spice riches.  The British ended up the victors and set up a factory and depot dealing in spices in Tellicherry, a name still associated with good quality pepper.

Black pepper is prolific in Kerala and makes a major contribution to Indiaís input of one third of the worldís production.  Cardamom too is a native here and the warm, damp growing conditions are ideal for ginger and turmeric rhizomes to flourish.

Kerala is famous for its inland waterways including lakes, lagoons, canals and rivers, collectively known as backwaters, bordered by tropical, lush, greenery and paddy fields as well as homes and schools.  The backwaters provide a road network along which transport in the form of canoes, grass-thatched rice boats and overloaded water buses ply their trade.

Kerala means ìsland of the coconuts and no part of the coconut is wasted - the oil is used for frying and the dressing of hair.  The flesh appears in a large number of cooked dishes and the coir which is produced from the husk of the coconut, is used to make floor mats, mattresses, made as cocopeat used in horticulture as a soil mix to hold water and avoid root related deceases. .

Coir is big business here - a lot of Coir related products are exported to Europe, middle wast, Japan and USA,

Apart from coir, may popular cocopeat exporters from india source cocopeat from kerala. companies use cocopeat as oil absorbents, its an industrial application, many horse studs in the middle east and europe use them for horse bedding.

Kerala Coir and cocopeat products are in demand worldwide

Friday 13 March 2015

Coconut Farmers in Tamilnadu, Kerala and Karnataka Face Labour Shortage

Hit by steep fall in prices and mounting cost of cultivation along with shortage of labour, the once prosperous coconut farmers in these three regions are looking for Government intervention to help them overcome the the current crisis.

Labour shortages could provide a challenging start to the India's coconut season.

The tendency among the youth to switch over to lucrative Urban jobs has only aggravated the crisis further, he said. Over 5,000 migrant labourers are in farmlands of Kerala, Tamilnadu and Karnataka to work over the course of the season.

However experts said growers across these three states would still have a battle on their hands to get their coconuts off the tree and store it in optimal condition for better prices.

“Tamilnadu growing regions are very challenged, and in some parts of Kerala it is difficult to find workers as well because there's just not the big urban environment around which you can bring those workers from,” notes, experts. All dependent industries like the Coconut Oil, Coir Exports, Coco Peat Exports For Horticulture are also hit due the crisis.

“The tough front end is getting the coconuts off the tree."

7 Ways to keep Customers Coming Back to Your Web Site

You've built a website. Wonderful! The next question to ask is this: Once you get a visitor's attention, how can you bring them back?

Of course, you don't want every visitor returning, but rather customers and potential customers. Articles and other content published on your site should be relevant, interesting and well written. Unique content will give your site a better chance of reaching targeted visitors through search engines.

Here are seven ways to keep customers coming back to your website:

1. Run short-term specials. Internet users love a bargain, and sales are a sure way to capture attention. Use short sales periods to motivate people to act ó giving them three months to make a decision will just help them avoid making the decision to buy. Let users know that the items on offer are always changing to encourage them to visit your site regularly. And get creative with your specials. For example, consider giving away a free gift rather than just cutting the price.

2. Make your site topical. Internet users often look online to learn more about interesting topics in the news. Creating a link between your business and a hot news story can be a great way to attract visitors to your site. This is a common tactic used by public relations firms to get media coverage, and could work equally well for you.

3. Update information regularly. Why would a user want to return to a website that rarely changes? Keeping your information up-to-date sends a message to visitors that your company is current and serious about doing business.

4. Hold a competition. This is a great way to get visitors excited about your website and what you do. Consider asking users for feedback, so that it doubles as a market research tool. Prizes don't need to be extravagant, but should be fun and appropriate for your target market.

5. Send out an e-mail newsletter. This popular promotional tactic is an effective one. Don't expect to build a list of thousands of subscribers, but focus instead on building a high quality list of targeted readers. When sending a newsletter, keep it short and informative. Promotions are expected, but don't overdo it.

6. Join niche e-mail groups. If you have the time, participating in a targeted e-mail list is a great way to connect with potential customers and keep reminding them about your business. Participation in a group works best when your company services a niche market. For example, the owner of a pet store might join a mailing list for pet owners. By participating as an expert, the storeowner is able to promote his business to a community of prospective clients.

7. Know your customers. An understanding of the needs and goals of your clients is the best way to ensure that your marketing efforts are effective. Statistics and tracking reports will help you gauge the interests of visitors to your website. Website usage statistics will help you understand how people come to your site, and what they do once they have arrived. Are they finding what they want, or do certain pages on your site trigger them to leave? Was the contest you ran successful? This understanding will help you hone your online marketing efforts.
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Wednesday 11 March 2015

Srilanka’s Top Industry is “In Crisis”

Coconut and coconut based products plays a vital role in the countries foreign exchange earning. A total of 394836 Hectares was under coconut cultivation which has substantially reduced in the recent years.
Srilankan Coir producers are facing one of their worst seasons in history due to weak prices on global markets, lower production and declining profitability.
Srilankan coir is comparatively expensive than of the Indian Coir. If present market conditions continue srilankan coir is going to be more expensive and will fail to retain its market share.
Many of the Srilanka exporters of coir have already set up their procurement centres in Indian to procure and supply to their international customers.

Strong Season For Indian Coir

Indian Coir exports climbed 30 per cent  according to figures from the coir board. The country dominated with a market share of 80 per cent.
Holland is the largest importer of Indian Coir, absorbing more than 60 per cent of the country’s export volume.
A number of Indian leading producers and exporters of Cocopeat are satisfied with the last year performance and are expecting to perform better this year.

Arabian Horse Studs Prefer Indian Coir For Horse Bedding

As Indian Coir Industry is looking for more export opportunities, some companies are making grounds in the arabian peninsula. Selling Coir Peat as an organic alternate for the broken straw which brings hygiene issues to the horses and the breeding houses.
Coir Companies in india should explore new ways of selling the local produce and increase its export revenues. Coir for horse bedding is an opportunity non would like to miss.
Possibility exists for India to increase exports in order to complement the growing demands globally. “Coir exports should be well balanced as dependency on horticulture, hydroponics will only see highly competitive scenarios and thin profits.

Garden Growers In Netherlands Should Explore The IndianOpportunities

Trade missions must recommend larger imports of Coco Peat for horticulture.

Dutch trade delegation travelling to India on a mission to boost agricultural collaboration between the two countries must recommend to their garden growers on considering larger imports of Coco Peat from India.
Netherlands is the largest market for the Indian Coco peat and has always been very supportive.
The Indian Exporters focus on service and quality enables delivery of the products throughout the dutch land in perfect condition and performs to the expectations.
The Indian Exporter is continuously looking to collaborate with companies and organisations that can provide inputs for enhancement in production and packaging.

India Should Aim At Rebuilding The Coir Industry

Indian government has to lend its backing to the country’s Coir industry by allocating funding to help boost the business for the coming years.
Developing export opportunities, providing infrastructure support for farmers and implementing new credit schemes. This will help revitalise the industry and improve revenues in communities dependent on Coir production.